Talkers Magazine ran the story this morning:

Cumulus Brings Geraldo Rivera to Radio at WABC, New York.  Geraldo Rivera has done a lot of media in his career (including WABC-TV) but he’s never hosted a regular radio talk show.  Beginning in January he’ll get his chance with the 10:00 am to 12:00 noon daily program following Don Imus and leading into Rush Limbaugh on Cumulus’ WABC, New York.  Cumulus COO John Dickey tells The New York TimesBrian Stelter the company’s research indicates “people are interested in hearing a different perspective, a different voice, a more balanced opinion” and although Rivera is actually a registered Republican, he’s more liberal than WABC’s Limbaugh, Sean Hannity and Mark Levin.  Dickey also states he expects Rivera to draw in younger listeners and females to the station.  Rivera’s program will be a New York-only show but Dickey doesn’t discount the idea of going into syndication with Rivera if the show is a success.  Rivera tells the Times, his show will have two positioning statements that help define him as a different kind of radio talk show host: “I’m Geraldo and I’m not always right” and “Not red, not blue, but red, white and blue.”  Rivera still works at Fox News Channel where he’s been a correspondent since 2001 but his “Geraldo at Large” show airs just once per week though also does daytime reporting and makes regular appearances on the channel’s midday “Happening Now” program.  The late morning slot at WABC opened up when the station let Joe Crummey and Patty Steele go last week.

One wonders if syndication is not far behind.

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